The food industry will need to embrace a global digital transformation strategy by making it the center of their operating model. To stay in the business while increasing their performance and their customer’s value shopping experience in boosting an omnichannel strategy to drive store traffic and vice versa.
 Due to changes in both regulations and consumer behavior, the food industry has to undergo some important mutations to reach consumers expectations matching ,the definition of “eating well”, not only do consumers lean towards products that are good for their health, but also ones that do not harm the environment. Furthermore, the Y&Z and millennials generations had clearly expressed their addiction in using digital technologies to communicate, interact and consume.

                                                                                                           The rising concerns about product traceability;

Traceability is one of the pivotal challenges in food and beverage industry, not just for record management but also to fulfill the bottom line – generating revenue for every sector. Of late, consumers have been taking increasing interest to know what goes into their food, that has led ‘ingredient labelling’ forming a major part of the packaging process. With public trust in food supply chains reducing drastically and awareness pertaining to glitches in the F&B supply chain since the last decade or so, end-to-end traceability has emerged as one of the latest trends in food and beverage industry.

itmatters Cradle to Grave traceability solution supports the food industry in guarenteing and authenicate food raw materials source of origin. Thanks to itmatters by Olnica a Patented Taggant chemcial D.N.A tracer, EFSA approved.