A CRADLE TO GRAVE DIGITAL IDENTITY SOLUTION
OFFERING AGRI- FOOD BRANDS
PRODUCT SUPPLY CHAIN TRACEABILITY
AND CONSUMER ENGAGEMENT
The COVID-19 pandemic is simultaneously an unprecedented health crisis and a global economic shock. the food & beverage industry seems to have taken one of the worst hits. In the coming times, the F&B market vendors will need to prepare themselves for the long-term impact of COVID-19, which is likely to step up as one of the major challenges of food and beverage industry winning brands will be the ones that deeply transform themselves and embrace the changes of the new wolrdwide retail revolutionwhilst remaining loyal to their DNA customers and legacy.Key success factors for brands are:
The food industry will need to embrace a global digital transformation strategy by making it the center of their operating model. To stay in the business while increasing their performance and their customer’s value shopping experience in boosting an omnichannel strategy to drive store traffic and vice versa.
Due to changes in both regulations and consumer behavior, the food industry has to undergo some important mutations to reach consumers expectations matching ,the definition of “eating well”, not only do consumers lean towards products that are good for their health, but also ones that do not harm the environment. Furthermore, the Y&Z and millennials generations had clearly expressed their addiction in using digital technologies to communicate, interact and consume.
The rising concerns about product traceability;
Traceability is one of the pivotal challenges in food and beverage industry, not just for record management but also to fulfill the bottom line – generating revenue for every sector. Of late, consumers have been taking increasing interest to know what goes into their food, that has led ‘ingredient labelling’ forming a major part of the packaging process. With public trust in food supply chains reducing drastically and awareness pertaining to glitches in the F&B supply chain since the last decade or so, end-to-end traceability has emerged as one of the latest trends in food and beverage industry.
itmatters Cradle to Grave traceability solution supports the food industry in guarenteing and authenicate food raw materials source of origin. Thanks to itmatters by Olnica a Patented Taggant chemcial D.N.A tracer, EFSA approved.
Our smart tag brings Brands product of origin authenticity and key additional information expected by the consumers such as Gluten free, ingredients compositions and manufacturing of origin information. Thanks to our webb app, activated from any consumers smartphone.
Imagine you could…
Activate each product with a digital identity…
Authenticate each item in the supply chain…! Localized your products to handle an efficient reverse batch lots.
Amplify each customer shopping experience with your product.
ENGAGE AWARENESS, TRACEABILITY AND TRUST
itmatters is an end-to-end solution to optimize your company operation worldwide
with products-level visibility, protect brand integrity and to build direct
consumer relationships with our integrated powerful smart tags and or a connected packaging