itmatters provides End to End Solutions to propel retailers in their digital transformation journey towards circular economy with a powerful direct to consumer engagement.

There is No Planet B! at itmatters we are dedicated to embark our market stakeholders into a sustainable call for action.! We are committed to avoid to let the future generation the burden and the debts of a blinded unethical business roll out…  

Our Taggant chemical patended  D.N.A Tracer supports textile industry in authenticating  raw material origin.Our  IoT retail long lasting washable  tag combined with an agile P.A.A.S and a customized webapp to respect our brand customers  environment will support the entire Retail industry to an ultimate never reached sustainability level


Matthieu Challe  CEO & Co-Founder.

Married , father of 3 boys.

Over 15 years abroad holding C- level position in  the Luxury and  A&F retail field.

HEC Paris EMBA  with Luxury major and Lean six sigma green belt

 Pascal Durand   CTO & Co -Founder

Married father of 2 children

ENSSAT Engineer

National school of applied science & technology. Datacloud Platform architect


 David Jorge Co -Founder

Married , father of 2 children.

 Aix Marseille University 

 DESS Artificial Intelligence

Blockchain & IoT expert


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