it matters provides End to End Solutions to propel retailers in their digital transformation journey towards circular economy with a powerful direct to consumer engagement.

There is No Planet B! at itmatters we are dedicated to embark our market stakeholders into a sustainable call for action.! We are committed to avoid to let the future generation the burden and the debts of a blinded unethical business roll out…  

Our IoT retail tag combined with an agile P.A.A.S and a customized webapp to respect our brand customers  environment will support the entire Retail industry to an ultimate never reached sustainability level


Matthieu Challe  CEO & Co-Founder.

Married , father of 3 boys.

Over 15 years abroad holding C- level position in  the Luxury and  A&F retail field.

HEC Paris EMBA  with Luxury major and Lean six sigma green belt

 Stéphanie Comoretto Co -Founder

Married , mother of 2 children

Over 15 years of experience in building partnerships and in Supply Chain. 

Engineer & HEC Paris EMBA with Luxury major and Lean six sigma green belt  

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