A DIGITAL IDENTITY SOLUTION
OFFERING APPAREL & FOOTWEAR
ANTI COUNTERFEITING PROTECTION
PRODUCT SUPPLY CHAIN TRACEABILITY
AND CONSUMER ENGAGEMENT
The COVID-19 pandemic is simultaneously an unprecedented health crisis and a global economic shock. The fashion industry has moved quickly to address urgent public-health needs closing stores worldwide.
Winning brands will be the ones that deeply transform themselves and embrace the changes of the new world, whilst remaining loyal to their DNA and legacy. Key success factors for Brands to succeed are:
The fashion industry will need to embrace a global digital transformation strategy by making it the center of their operating model. To stay in the business while increasing their performance and their customer’s value shopping experience in boosting an omnichannel strategy to drive store traffic and vice versa.
Furthermore, the Y&Z and millennials generations had clearly expressed their addiction in using digital technologies to communicate, interact and consume. IN addition, the vintage industry is booming ,secondhand fashion market is expected to more than triple in value in the next 10 years – from US$28 billion in 2019 to US$80 billion in 2029. The unrelenting focus on sustainability, transparency, and traceability is putting pressure on operating models and influencing consumer loyalties. Not forgetting the ongoing battle to protect brand integrity from counterfeits and other infringers estimated at 450 billion USD for the fashion industry.
Our smart tag brings Brands product of origin authenticity and key additional information expected by the consumers
Cleaning care advice, raw material compositions and manufacturing. thanks to our webapp which provide much more
Imagine you could…
Activate each product with a digital identity…
Authenticate each item in the supply chain…including during secondhand resale stage…
Amplify each customer shopping experience with your product…
Implement efficiently your sustainability strategy while embracing the circular economy…
ENGAGE AWARENESS, TRACEABILITY AND TRUST
it matters is an end-to-end solution to optimize your company operation worldwide
with products-level visibility, protect brand integrity and to build direct
consumer relationships with our integrated powerful smart tags and or a connected packaging