The amount of clothes bought  per person has increased by 40 % in just a few decades, driven by a fall in prices and the increased speed with which fashion is delivered to consumers. The environmental impact is often felt in third countries, as most production takes place abroad. The production of raw materials, spinning them into fibres, weaving fabrics and dyeing require enormous amounts of water and chemicals, including pesticides for growing raw materials such as cotton. Consumer use also has a large environmental footprint due to the water, energy and chemicals used in washing, tumble drying and ironing, as well as to microplastics shed into the environment. Less than half of used clothes are collected for reuse or recycling when they are no longer needed, and only 1 % are recycled into new clothes. there is a need to support Textile recycle stakeholders in guaranteeing valuable textile components information at recycling stage, knowing that 74% of textile items got their labels cut-off by end consumers and 41% of 18 to 24 years population goes through internet to get cleaning advices (source Ipsos France and cofreet le Comité Français de l’Étiquetage pour l’Entretien des Textiles). Fashion brands would need to redefine a more sustainable strategy and communicate it in a call to action towars the end consumers.