The COVID-19 pandemic is simultaneously an unprecedented health crisis and a global economic shock. The luxury  industry has moved quickly to address urgent public-health needs closing stores worldwide.  

Winning brands will be the ones that deeply transform themselves and embrace the changes of the new world, whilst remaining loyal to their DNA and legacy. Key success factors for Brands to succeed are: 

Customer centricity






The Luxury industry will need to embrace a global digital transformation strategy by making it the center of their operating model. To stay in the business while increasing their performance and their customer’s value shopping experience in boosting an omnichannel strategy to drive store traffic and vice versa. 

Furthermore, the Y&Z and millennials generations had clearly expressed their addiction in using digital technologies to communicate, interact and consume.

In addition, the luxury vintage industry is booming and reached 33 billion USD of sales 2022 (source Luxe digital, BCG). The unrelenting focus on sustainability, transparency, and traceability is putting pressure on operating models and influencing consumer loyalties. Not forgetting the ongoing battle to protect brand integrity from counterfeits and other infringers estimated at 30 billionUSD for the Luxury industry.

Imagine you could…

Activate each product with a digital identity…

                Authenticate each item in the supply chain…    including during secondhand resale stage…

              Amplify each customer shopping experience with your product…

             Implement efficiently your sustainability strategy while embracing the circular economy…



it matters is an end-to-end solution to optimize your company operation worldwide

with products-level visibility, protect brand integrity and to build direct

consumer relationships with our integrated powerful smart tags and or a connected packaging


Our Patented Chemical tracer in any raw material with our smart tags are your Brand DNA

Each raw material origin can be authentified with itmatters by Olnica patented technology.Each product has a unique digital identity , with a tamper proof encrypted key AES128. From RFID /UHF to NFC to GS1 digital link.We have developed long lasting tags resistant to washing , dry cleaning and dryers with over 200 cycles and many more whether bi-techno or simple tags RFID & NFC suitable for each o your product:(Garments,Leatherbag accessories cosmetic& fragrances,wines& spirits, food) as for, instance a fullybiodegradable adhesive sticker paper Bi-techno tag.

Our cloud platform

You can monitor all data around the world in few seconds,in a dynamic way.Before it tooks weeks to gather one...
Everybody ,from any offices would be able to access and watch the same dashboard for proper anticipation and decision. In addition, we support manufacturing brands in their recycling traceability process according to government regulations such as the AGEC law in France.

Product traceability

Which product? Which batch? Which vessel? Which port? Which country?Which city? Which stores? When? Whom?What time?Which channel
Not mentioning a powerful tool to help when it comes to reverse logistic and returning products... Itmatters is the only company able to support Brands and raw material textile industry in identifying crops form the farm. Thanks to our patented Taggant chemical D.N.A TRACER. invisible to the eyes,we are spraying a unique digital ID readable with itmatters mobilapp.

Your product

Each product has a unique digital encrypted identity
from RFID to NFC to GS1 digital link
Our long lasting tags will follow the entire life cycle of your product and will provide valuable data at second hand resale stage but also at recycling factory.

NFC & QR Code Web App

In the blink of an eye, each Brand customer will obtain product authentication, product picture,raw materials composition,cleaning care advice in his or her native language upon each country law&regulations.

Customer engagement

Our web app will provide according to each brand instructions ,sustainability and others information about the product manufacturing country of origin, circular economy,... Also the activation of a second hand resale dash button would be an option to process on behalf of each customer the resale of their goods on a third party platform.

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