NFC WEBAPP CLOTHES CHECKING
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A  DIGITAL  IDENTITY  SOLUTION

 OFFERING APPAREL & FOOTWEAR

 BRANDS      AND          CONSUMERS 

ANTI COUNTERFEITING PROTECTION

  AND       CONSUMER       ENGAGEMENT 

it matters CAN HELP THE FASHION INDUSTRY TO TACKLE THE THRIFT MARKET

Second-hand market is projected to double in the next 5 years, so do concerns about authenticity,  Brand alteration and control of the market. While some philosophical questions have always surrounded the issue of “real” versus “fake,” “original” versus “unauthorized reconstruction,” the stakes are now higher than ever: according to Vogue, in 2019, resale grew 25 times faster than retail – and what is now a 28 billion USD , thrift store market will more than double to an astonishing 64 billion USD by 2024. Third-party platforms may not be responsible for selling counterfeit goods. In the eBay case, the court found that eBay was not liable for trademark infringement because it did not exercise sufficient control over the infringing behavior. To successfully establish liability, a service provider must have more than general knowledge or reason to know that its service is being used to sell infringing items. Not to mention the impact on the consumer’s perception of the brand. However, the transfer of ownership of a used  item is estimated at 7 owners. The fashion industry will need to urgently interact with consumers in the resale community. it matters , with our long lasting smart tags are the answer for Apparels & footwear Brands to access to end consumers during second hand resale market activities. Smart tags integration will guarantee to end consumers about the product authenticity , thanks to our tamper proof encrypted key technology while our Brands customers will get end consumer information everything upon GDPR laws & regulations.

Our smart tag brings Brands product of origin – authenticity to third party resale platform and to the end consumers including The Transfer of ownership digital wallet among other information as cleaning care advices, raw material compositions and manufacturing. Thanks to our webapp which provide much more

Imagine you could

Activate each product with a digital identity…

Authenticate each item during the resale phase with thrift  platforms!

Amplify the buying experience of each customer with your product… !

ENGAGE AWARENESS, TRACEABILITY AND TRUST

it matters is an end-to-end solution to optimize your company operation worldwide

with products-level visibility, protect brand integrity and to build direct

consumer relationships with our integrated powerful smart tags and or a connected packagin

HOW WE HELP THE SECONDHAND MARKET

Our smart tags are your Brand DNA

Each product has a unique digital identity with a tamper proof encrypted key AES128. From RFID to NFC to GS1 digital link we have developed long lasting tags resistant to washing ,dry cleaning and dryers with over 300 cycles and many more whether bi-techno or simple tags RFID & NFC suitable for each of your product: garments, scarfs, shirts, jackets, coats, sneakers, bags , accessories and so on...

Our cloud platform

You can monitor all data around the world in few seconds,in a dynamic way.Before it tooks weeks to gather one...
Everybody ,from any offices would be able to access and watch the same dashboard for proper anticipation and decision. In addition, we support manufacturing brands in their recycling traceability process according to government regulations such as the AGEC law in France.

Product traceability

Which product?
Which country?
Which city?
Which stores?
When? Whom?
What time?
Which channel?

Ownership digital wallet certification...

Recycling factories will get key valuable information:
Brand
raw matt components composition

Your product
Authentication

Each product has a unique digital encrypted AES 128 identity
from RFID to NFC to GS1 digital link
Our long lasting tags will follow the entire life cycle of your product and will provide valuable data at second hand resale stage but also at recycling factory.

NFC & QR code Web App

In the blink of an eye, each Brand customer will obtain product authentication, product picture,raw materials composition,cleaning care advice in his or her native language upon each country law&regulations.

Customer engagement

Our web app will provide according to each brand instructions , sustainability and others information about the product manufacturing country of origin, circular economy,... Also the activation of a second hand resale dash button would be an option to process on behalf of each customer the resale of their goods on a third party platform.

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