Second-hand market is projected to double in the next 5 years, so do concerns about authenticity,  Brand alteration and control of the market. While some philosophical questions have always surrounded the issue of “real” versus “fake,” “original” versus “unauthorized reconstruction,” the stakes are now higher than ever: according to Vogue, in 2019, resale grew 25 times faster than retail – and what is now a 28 billion USD , thrift store market will more than double to an astonishing 64 billion USD by 2024. Third-party platforms may not be responsible for selling counterfeit goods. In the eBay case, the court found that eBay was not liable for trademark infringement because it did not exercise sufficient control over the infringing behavior. To successfully establish liability, a service provider must have more than general knowledge or reason to know that its service is being used to sell infringing items. Not to mention the impact on the consumer’s perception of the brand. However, the transfer of ownership of a used  item is estimated at 7 owners. The fashion industry will need to urgently interact with consumers in the resale community. it matters , with our long lasting washable smart tags are the answer for Apparels & footwear Brands to access to end consumers during second hand resale market activities. Smart tags integration will guarantee to end consumers about the product authenticity , thanks to our tamper proof encrypted key technology while our Brands customers will get end consumer information everything upon GDPR laws & regulations.