A  programmable set of business rules which enables brands to determine
where a code or tag redirects to when scanned by consumer smartphone.
Allows you to dynamically deliver different product content and experiences according to real-time
context parameters, including country, place, user profile, time, date or the unique item scanned.

                                                                                                                           Engagement Analytics-Real-time and historical trend analysis:
● Brand Insights – engagement by campaigns, SKU, brand, date and time.
● Consumer Insights – engagement by new and returning users.
● Location Insights:- engagement by store, region or country, visualized in scan maps.
● Activity Insights – engagement by actions, such as first scan, purchase, registration, re-order or recycle.
Business Intelligence: All engagement data available via API for integration into any enterprise BI tool, or for export to CSV.

Integrations: Product Data Integrations: 

The  it matters Cloud Platform gathers supply chain data from different sources such as ERPs or PIM systems, organizes this data at the item, SKU, batch or lot level and makes this available to consumers scanning products with their smartphone.


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